The investment world is more accessible than ever, thanks to a wave of technology-centered solutions. Investment apps, in particular, have made managing portfolios, discovering new opportunities, and achieving financial goals as simple as picking up your smartphone. But with so many options available, finding the right app to suit your needs can be challenging.
This guide highlights the top investment apps of 2025, categorized by their unique benefits and suitability for different types of investors.
Beginner-Friendly Investment Apps
For new investors, simplicity and user education are critical. Apps in this category focus on ease of use, straightforward interfaces, and educational tools that help users make informed decisions.
1. Robinhood
Robinhood continues to be a standout choice for beginner investors. Its emphasis on commission-free trades across stocks, ETFs, options, and cryptocurrencies has made it hugely popular.
Key Features:
- No account minimums and fee-free trading make it ideal for those just starting with smaller amounts of money.
- A user-friendly app interface with straightforward charts and performance breakdowns.
- Fractional shares allow investors to own pieces of high-value stocks for as little as $1.
While Robinhood is excellent for basic trading, it offers limited research tools, so it’s most useful for quick trades rather than in-depth analysis.
2. Public
Public focuses on both accessibility and community education. Unlike traditional platforms, Public emphasizes social interaction, allowing users to share tips and learn from others.
Key Features:
- Offers thousands of investment options, including stocks, ETFs, and crypto.
- Fractional shares to lower the cost of entry for expensive stocks.
- A social feed where users can follow others and discuss investment strategies.
For beginners who want to learn from peers while building their portfolios, Public offers a supportive environment.
Advanced Trading Platforms
Experienced investors often need apps with more robust features, like powerful analysis tools, real-time data, and the ability to trade across various markets. The following apps cater to advanced traders who rely on precision and data.
3. TD Ameritrade (ThinkorSwim)
TD Ameritrade’s ThinkorSwim platform stands as one of the most comprehensive apps for active traders seeking detailed analytics and comprehensive tools.
Key Features:
- Real-time data feeds and customizable trading dashboards.
- Advanced research tools, from charting indicators to earnings calendars and market depth visualizations.
- Access to multiple asset classes, including futures, forex, options, and bonds.
While ThinkorSwim provides unparalleled depth, new investors might find its features daunting. Fortunately, TD Ameritrade offers video tutorials and educational content to support learning.
4. Interactive Brokers (IBKR Mobile)
Interactive Brokers caters to professional investors and institutions, offering extensive global market access and competitive pricing.
Key Features:
- Access to stocks, forex, futures, options, and more across 150 markets in 30 countries.
- Tiered pricing structures, allowing for lower commissions on high trading volumes.
- Robust tools like portfolio analytics, technical charting software, and live news streams.
Interactive Brokers is best suited to seasoned traders looking to maximize efficiency and returns.
Apps for Passive Investing
Passive investing has gained popularity among those who prefer a hands-off approach. These apps simplify the process by automating portfolio management and aligning investments with long-term goals.
5. Betterment
Betterment is a leading robo-advisor, perfect for those who want a “set it and forget it” approach to investing. It uses algorithms to build and manage diversified portfolios of ETFs tailored to your risk tolerance and financial goals.
Key Features:
- Automatic rebalancing to keep your portfolio aligned with your target allocation.
- Tax-loss harvesting for taxable accounts to minimize tax liabilities.
- Personalized financial advice for a competitive annual fee.
Betterment is ideal for users who favor simplicity and efficiency for long-term growth.
6. Acorns
With Acorns, passive investing becomes effortless. The app rounds up your daily purchases and automatically invests the spare change into a low-cost ETF portfolio.
Key Features:
- Automated micro-investing based on spare change, making investing accessible to anyone.
- Pre-built portfolios based on Modern Portfolio Theory principles.
- Acorns Later, an IRA feature that encourages retirement savings.
Acorns is perfect for beginners and individuals who want to save and invest small amounts without feeling overwhelmed.
Apps for Investors Focused on Social Impact
Socially responsible investing (SRI) has gained traction over recent years, with many individuals seeking investments that align with their personal values. These apps make it easy to focus on both returns and impact.
7. EthicInvest
EthicInvest is designed for people who want to support environmental, social, and governance (ESG) causes through their portfolio.
Key Features:
- Tailored ESG investment portfolios based on individual user preferences.
- Transparent reporting on your investments’ environmental and social impact.
- Advanced filtering tools to exclude industries like tobacco, fossil fuels, or firearms.
EthicInvest simplifies the process of balancing strong returns with purpose-driven choices.
8. Wealthsimple
Wealthsimple pairs sleek design with socially responsible options. Its SRI portfolios prioritize stocks and bonds that meet specific sustainability criteria.
Key Features:
- Diverse SRI portfolio options, including clean-tech innovators and fair trade companies.
- A streamlined user interface suitable for first-timers.
- Access to professional-grade portfolio management.
Wealthsimple works exceptionally well for ethically conscious users seeking user-friendly automation.
Tips for Choosing the Right Investment App
Finding the best app depends on your investment style, goals, and experience. Consider these practical tips as you narrow down your options:
- Define Your Goals: Are you focusing on frequent trades, diversifying long-term assets, or supporting socially responsible initiatives? Clarifying your purpose will guide your search.
- Evaluate Costs: While many apps offer zero-commission trading, watch out for hidden fees, account minimums, or higher charges for premium features.
- Test Usability: An app should feel intuitive. If you’re struggling to execute trades or access critical information, consider alternatives.
- Check for Security: Ensure the app follows robust security procedures. Features like two-factor authentication and encryption are non-negotiable.
- Seek Educational Resources: Beginner-friendly apps should provide access to lessons, guides, or market insights to help you grow alongside your investments.
Whether you’re learning the ropes of stock trading, pursuing sophisticated investment strategies, or building wealth passively, the right app will act as your personal financial ally. Take the time to assess your options, explore their features, and pick a platform that supports your financial vision.